TikTok monetization requirements (2025): Eligibility, Music Rules, and Fast Fixes

Audiodrome   |   Last Updated: November 1st, 2025   |   32 min read   |   Blog

Turn views into income with clear rules, clean music, and fast fixes. This guide shows exactly what unlocks Rewards, Series, Gifts, LIVE, One, and Shop, then maps simple steps to qualify and stay compliant so your best videos pay reliably.

Why eligibility rules shape your TikTok revenue plan

TikTok gives you several ways to earn. Creator Rewards pays for eligible long-form views, Series lets you sell paywalled videos, Video and LIVE Gifts convert fan support into Diamonds, TikTok One connects you with brands, and TikTok Shop enables in-app selling where available. Plan around the rules for each path.

Clear requirements help you pick the right focus and avoid mistakes that block payouts. Hit follower and view thresholds, keep a steady posting cadence, and follow the music and disclosure rules by using the Commercial Music Library or confirming licenses and turning on TikTok’s content disclosure labels for promotional or paid posts.

TikTok closed the old Creator Fund and moved to Creator Rewards, which pays for original videos over one minute using an optimized formula tied to originality, play duration, search value, and engagement. This shift makes long-form strategy central to monetization on the platform.

Quick Check: Are You Eligible Today?

Use this section to verify your account setup, market access, audience metrics, content length, and policy status so you can switch on the right monetization features today.

Account & region

Personal accounts can receive Video Gifts, while Business accounts cannot. If your post promotes a brand, use the Commercial Music Library or confirm you hold licenses through Music Usage Confirmation, and turn on the content disclosure setting before you publish.

Check market availability before planning revenue streams. TikTok Shop’s Seller Center operates only in the listed countries, and TikTok LIVE access depends on local eligibility rules that include a regional follower threshold published as a “local minimum.” Verify both before launch.

Audience & activity

Creator Rewards requires 18 years of age, at least 10,000 followers, and at least 100,000 video views in the last 30 days. Series needs 10,000 followers and at least 1,000 views in the last 30 days, plus a public Personal or Business account and recent posting activity.

Video Gifts needs at least 10,000 followers, an account age of 30 days, and at least one recent public post. TikTok’s newsroom confirms the focus on longer, original videos in Creator Rewards, which rewards content that meets quality and engagement signals.

Content type & length

Creator Rewards only counts eligible videos that are at least one minute long. That length unlocks the program’s optimized formula, which evaluates originality, play duration, search value, and audience engagement, so plan formats that land comfortably over sixty seconds.

Creating longer pieces is practical. TikTok lets you record up to 10 minutes inside the app and upload videos up to 60 minutes, which gives you room to expand tutorials, reviews, and feature deep dives without changing platforms.

Policy & standing

Keep your account in good standing. Follow TikTok’s Community Guidelines and avoid behaviors that trigger violations, since monetization features require compliance with platform rules and terms throughout your recent activity.

Disclose commercial content with TikTok’s content disclosure setting and label paid partnerships. TikTok states that proper disclosure does not reduce how the system recommends your post, based on its internal study of nearly two million videos.

TikTok Monetization Eligibility Checker

Answer a few quick questions in TikTok Monetization Eligibility Checker to see where you stand for Creator Rewards, Series, Gifts, LIVE, TikTok One, and Shop. You’ll get a clear status, the reason, and one next step for each program. Results are guidance, not official approval, and availability varies by region.

Creator Rewards Program (long-form payouts)

If you want real payouts from longer TikToks, this is the engine to master, where your eligibility, video quality, and timing decide how much you earn.

Eligibility (join)

You qualify for Creator Rewards when you turn 18, reach at least 10,000 followers, and generate at least 100,000 video views in the last 30 days. TikTok also requires a personal account where the program operates and original content that fits program rules.

Keep your account in good standing to maintain eligibility. TikTok ties entry and ongoing participation to compliance with Community Guidelines and Terms, and it runs the program only in supported regions, so confirm availability before you apply.

What triggers earnings

An eligible video starts earning after it reaches 1,000 qualified For You views. TikTok tracks these views inside the Creator Rewards dashboard and calculates rewards for each qualifying video that crosses this threshold.

Qualified views mean unique For You feed views that meet program terms. TikTok excludes fraudulent activity, paid or promoted traffic, disliked views, views under five seconds, and artificial inflation from the calculation.

Content criteria & length

Creator Rewards prioritizes high-quality original videos that run at least one minute. TikTok’s optimized formula evaluates originality, play duration, search value, and audience engagement, so plan concepts that hold attention and deliver clear value across the full minute.

RPM factors & regions

Your RPM reflects rewards per 1,000 qualified views and depends on multiple signals. TikTok lists average watch time, finish rate, search traffic, where viewers watch your video, how viewers engage, and the advertising value those viewers generate.

Payout timing & thresholds

Expect estimated rewards to appear in your dashboard about one to three days after views accrue. TikTok totals monthly earnings and pays on the fifteenth if you meet the minimum threshold of 10 dollars or the local equivalent.

Only videos you publish after approval can earn under Creator Rewards. Follow the in-app payout setup so TikTok can process payments to your chosen method based on your region.

Fast fixes if you’re short

Stretch strong clips into 60 to 90-second edits so more videos meet the one-minute threshold. Edit for clarity, tighten structure, and add context or a quick demonstration to hold attention without padding. These choices help eligible posts start earning sooner.

Improve play duration with stronger hooks and tighter mid-sections, then choose topics people actively search for. TikTok’s Newsroom highlights play duration in the formula and points to the Creator Search Insights tool to align videos with in-demand searches.

Series (paywalled videos)

Series lets you package premium videos behind a paywall on your profile so viewers purchase access and you earn directly on TikTok. Use it to turn deeper lessons, walkthroughs, or exclusive material into paid content while keeping discovery on your main feed.

Eligibility

You need to be 18 or older, have an account that is at least 30 days old, and keep the account public on a Personal or Business setup. TikTok also asks for at least three public posts in the last 30 days, ten thousand followers, and one thousand views in the last 30 days.

Your uploads must be original, and the account must stay in good standing with no repeated Guideline violations. If you have fewer than ten thousand followers, you can still apply when you meet the other rules by providing a link to premium content that you have sold elsewhere.

Specs & limits

Each video in a Series can run from thirty seconds to twenty minutes. TikTok supports common formats and recommends MP4 for stability, which makes repurposing longer tutorials or talks straightforward.

You can include up to eighty videos per Series with a file size up to four gigabytes per video. TikTok accepts vertical and horizontal uploads, and recommends vertical to match feed behavior and viewer habits.

Use cases

Build short courses with clear outcomes, sell premium behind-the-scenes content for loyal followers, or package multi step tutorials that need more time than a regular post. Pair Series with Creator Rewards to use long form on the feed for discovery and the paywall for depth.

Gifts (Video Gifts on posts)

Video Gifts let viewers support your public posts with virtual Gifts that convert to Diamonds, which you can later redeem under TikTok’s virtual items policies. Turn Gifts on in TikTok Studio once you confirm your account and content meet the rules below.

Eligibility

You must be at least 18 years old, have at least 10,000 followers, and keep your account at least 30 days old. TikTok also asks that you have posted at least one public video in the last 30 days and that Gifts are available in your location.

You need a Personal account to receive Gifts on videos. TikTok says Business, Government, Politician, and Political Party accounts cannot receive Gifts, and every account must stay in good standing under Community Guidelines and Terms of Service to remain eligible.

What’s ineligible

TikTok excludes specific formats and contexts from Gifts. Videos that use Duets or Stitches are not eligible, and any ads, sponsored content, or promoted posts cannot receive Gifts, with the same rule applying to content that violates Community Guidelines.

Tips

Keep organic, gift-eligible videos separate from sponsored or promoted content so you do not switch off eligibility by accident. Post your paid collaborations with TikTok’s content disclosure and keep those on their own uploads while you reserve organic posts for Gifts to preserve eligibility.

LIVE & LIVE Gifts

Use LIVE when you want a real-time connection and direct fan support through Gifts. Check the rules first so you can switch LIVE on, accept Gifts where available, and keep sessions safe and compliant.

Who can go LIVE

If you want to receive Gifts or collect Diamonds during a LIVE, you must be 18 or older, or 19 in South Korea. You also need to meet the same LIVE eligibility before Gifts become available in your tools.

LIVE Gifts eligibility

LIVE Gifts roll out by market, so first confirm they are available where you stream. Your account must be eligible to go LIVE and remain in good standing under TikTok’s Community Guidelines and Terms of Service.

Keep streaming within TikTok’s LIVE and monetization rules to retain access. TikTok’s LIVE hub and Gifts guidance outline the requirements and link to the policies you need to follow during sessions.

Operational hygiene

Use TikTok’s moderation tools to protect your room while you stream. You and your moderators can filter comments, mute or limit viewers, block accounts, and report behavior that breaks the Community Guidelines.

TikTok One (brand deals) & Creator Marketplace

Use TikTok One to find paid collaborations and manage brand work inside TikTok’s own tools. The Creator Marketplace is the entry point for creators, while advertisers use the same umbrella platform to discover and book partners.

Eligibility & access

You qualify when you are 18 or older, your account is in good standing, and you meet the activity baselines. TikTok lists at least 10,000 followers, at least 1,000 post views in the last 30 days, and at least three posts in the last 30 days as the core thresholds.

You access it inside TikTok Studio. Go to Profile, open the Menu, choose TikTok Studio, then open Monetization and select Creator Marketplace to check eligibility and join if you meet the criteria. Business Accounts can also use TikTok One on web.

Why it matters

TikTok One helps brands find creators and run campaigns without leaving the platform. It centralizes tools like Creator Marketplace and Creative Exchange so advertisers can brief, shortlist, and book, while creators receive offers that match their audience and format.

Branded posts need clear disclosure. TikTok’s content disclosure setting adds a visible “Paid partnership” or “Promotional content” label and TikTok notes that proper disclosure does not reduce distribution in feeds. This workflow keeps collaborations transparent and compliant for both sides.

TikTok Shop & Affiliates (availability-first)

Start here if you plan to sell inside TikTok or earn affiliate commissions. Availability determines what you can activate, so confirm your market before you build offers or creator briefs.

Supported markets

TikTok lists supported countries on its Business Help pages, including the UK, US, Brazil, France, Italy, Japan, Indonesia, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, Vietnam, and Ireland. Always recheck the official list before you publish because coverage changes.

TikTok’s Seller Center page also names the countries where you can open a Shop using its merchant portal. The list currently includes Indonesia, Ireland, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the UK, the US, and Vietnam. Verify your country and onboarding rules before setup.

Context for 2025

This year brought meaningful European growth. Reuters reported launches in France, Germany, and Italy, following earlier rollouts in the UK and the US, which increases the likelihood that more EU markets will see native shopping features and local seller onboarding.

Treat news as context and not a final source for eligibility. Use the TikTok Business Help and Seller Center pages for the definitive country list and merchant requirements since those pages reflect what creators and brands can actually use today.

Fit for creators

Use Shop to convert warm traffic, while Series delivers paid depth, and Creator Rewards grows reach with longer videos. This stack lets you teach, sell, and reinvest in content without pushing viewers off-platform, and it keeps compliance simpler because disclosure and commerce happen in one place.

Quick Comparison Table

Music rules for monetized/brand content

Use this section to choose music that keeps paid content compliant and protects monetization across features.

CML vs non-CML

For promotional or paid posts, use TikTok’s Commercial Music Library. CML tracks are pre-cleared for commercial use, which lets brands and creators add music to organic posts and ads without chasing extra licenses.

If you choose an original sound or a track outside CML, you must accept TikTok’s Music Usage Confirmation when the content disclosure setting is on. This confirms you hold all necessary licenses or that your post contains no copyright-protected music.

Read also:

TikTok Music Copyright Rules Explained (What’s Actually Safe for Creators, SMBs, and Ads)

Check it out

Disclosure is mandatory for commercial content

Turn on TikTok’s content disclosure whenever you promote your own business or post on behalf of a brand. TikTok labels the post as Promotional content or Paid partnership so viewers and advertisers clearly understand the commercial nature of the video.

TikTok states that disclosure does not hurt performance. The Business Help Center reports no difference in recommendations between disclosed and non-disclosed posts based on an internal study of nearly two million videos.

If you skip disclosure, TikTok may remove or restrict the post. The Help Center lists the disclosure requirement for promotional content and explains the enforcement that can limit distribution in feeds when creators do not display proper labels.

Gifts exclusions to remember

Sponsored or promoted posts cannot receive Video Gifts. Keep giftable uploads organic and in line with Community Guidelines, since TikTok also excludes Duets, Stitches, and any content that violates policies from Video Gifts eligibility.

Fast fixes (if you’re almost eligible)

Use these quick adjustments to clear eligibility checks and keep monetization features switched on while you scale.

Close the gap to Creator Rewards

Publish originals that run at least one minute so each eligible video can earn. TikTok says Creator Rewards focuses on high-quality, original videos over one minute and uses an optimized formula to decide payouts.

Repurpose longer material into 60 to 90-second edits. Cut tighter intros, add a clear payoff, and reshape tutorials or walkthroughs so they land above sixty seconds without filler. Longer clips qualify, and you maintain the pacing viewers expect on the For You feed.

Improve your hook and mid-section to lift play duration and completion rate. The program’s formula weighs originality, play duration, search value, and engagement, so stronger openings and clearer structure help more viewers finish and send better signals to the rewards model.

Map topics to Creator Search Insights before you record. Use the tool to find frequently searched ideas and content gaps, then publish to meet that demand and raise your search value signal inside the rewards formula.

Make sponsored posts compliant in minutes

Add TikTok’s content disclosure so viewers see a Paid partnership or Promotional content label. TikTok reports no difference in recommendation between disclosed and non-disclosed posts based on a study of nearly two million videos, so you do not trade reach for compliance.

If you use music outside the Commercial Music Library, confirm you hold the rights with Music Usage Confirmation when disclosure is on. This statement tells TikTok that you either licensed the track or used no copyright-protected music, which protects the post and the campaign.

Keep Gifts eligible

Avoid Duets and Stitches on videos where you want Gifts. Do not mark those posts as sponsored or promoted, since TikTok excludes ads, sponsored content, and promoted posts from Video Gifts, and it removes eligibility for content that breaks Community Guidelines.

LIVE readiness

Verify age and your regional follower threshold before you plan a LIVE-led push. TikTok requires you to be at least 18 to go LIVE and to receive LIVE Gifts, and it sets a local minimum follower count that varies by market.

Set up moderation before you stream. Use the LIVE tools to filter comments and to mute, limit, or block viewers who break rules so sessions stay safe and your access to LIVE monetization features remains intact.

Pro tip: Draft two cuts of each video at 45 and 75 seconds. Publish the 75 when chasing Rewards and keep the 45 for testing hooks and topics.

Make the rules work for you

Set your target, hit the thresholds, and keep every paid post clean on music and disclosure. Build reach with longer videos, package depth in Series, and convert warm traffic in Shop. Do the small operational things right and the payouts follow.

Author: Dragan Plushkovski

Hey there! I’m the founder of Audiodrome and a longtime creative in the digital product space. I’ve worked on over 60 product launches, managed video and music production workflows, and now help creators find the perfect royalty-free tracks for their content.

I understand how the law works behind the content we create, because I’ve spent years dealing with it firsthand. Alongside building Audiodrome, I’ve worked as a licensed forensic accountant and run a trademark protection agency, so I know what it takes to stay compliant, protect your content, and avoid the traps that catch so many creators off guard.

You can also find my work at mojbrend.mk (trademark protection, Macedonian) and plushkovski.com (forensic accounting, Macedonian). Read More

Audiodrome was created by professionals with deep roots in video marketing, product launches, and music production. After years of dealing with confusing licenses, inconsistent music quality, and copyright issues, we set out to build a platform that creators could actually trust.

Every piece of content we publish is based on real-world experience, industry insights, and a commitment to helping creators make smart, confident decisions about music licensing.

Resources

TikTok Support – Creator Rewards Program (overview) TikTok Support – Creator Rewards: How rewards work TikTok Support – Rewards vs. Creator Fund TikTok Support – Series (overview & specs) TikTok Support – Create & manage Series TikTok Support – Video Gifts (eligibility & ineligible posts) TikTok Support – Gifts on videos (Personal accounts) TikTok Support – Diamonds TikTok Support – LIVE Gifts eligibility TikTok Support – Age requirement to go LIVE TikTok Support – Moderation tools for LIVE TikTok Support – Content disclosure (Promotional / Paid partnership) TikTok Business Help – Disclosure impact study (≈2M videos) TikTok Support – Commercial use of music & Music Usage Confirmation TikTok Business Help – Commercial Music Library (overview) TikTok Support – TikTok One / Creator Marketplace access TikTok Support – TikTok Studio (monetization tools) TikTok Business Help – TikTok Shop (supported markets) TikTok Business Help – Seller Center availability & setup TikTok Support – Account types (Personal vs. Business) TikTok Support – Monetize on TikTok (hub)

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Quick Reference: Licensing Terms in This Guide

Monetization Eligibility Ineligible for Monetization Commercial Use Royalty-Free Music Creative Commons CC BY License CC0 License Sync License Composition Rights Master Rights Revenue Split Platform Terms of Service Copyright Claims Takedown Notice Content ID