Synchronization Rights
Synchronization rights are the rights to use a musical composition in timed relation with visual content such as film, ads, YouTube videos, online courses, reels, or client deliverables. In practice, this means you need permission to pair the composition with a picture, and that permission is separate from rights in the sound recording, public performance rights, and audio-only mechanical licensing.
Quick facts:
Also called: Sync rights – Sync license – Synch rights
Applies to: video, film, TV, ads, games, social video, branded content
Used for: pairing music with moving images
Not the same as: master use rights, public performance rights, or mechanical rights.
Example:
A brand edits a product video using a released track. To do that properly, it needs sync permission for the composition and, if it uses the commercial recording, a separate master use license for that recording.
Free Tools:
What rights do I need for this use?
Rights Requirement Checker
Gotchas:
- Sync covers the composition, not automatically the recording – using the released track often requires separate master clearance.
- A public performance license is not a sync license – they solve different uses and are licensed differently.
- Audio-only mechanical licensing does not replace sync clearance for video – audiovisual use sits outside that audio-only framework.
- There is no general compulsory sync license – terms are negotiated directly with the rights holder or its representative.
FAQs
Related terms
Sync License • Master Use License • Public Performance Rights • Mechanical License • Sound Recording Rights • Publisher • Rights-Cleared Audio • Usage Scope

