Custom Music
Custom music is music created specifically for one client, project, campaign, or production instead of being picked from a pre-existing music library. The key issue is not just that the music is original, but what the agreement says about ownership, reuse, revisions, exclusivity, and where the client may use it.
Quick facts:
Also called: commissioned music, bespoke music, original score, custom composition
Applies to: ads, podcasts, branded content, films, games, explainers, websites, and client campaigns
Used for: unique branding, tighter creative control, and avoiding generic library tracks
Not the same as: royalty-free music, stock music, or automatic full copyright transfer.
Example:
A skincare brand hires a composer to create a 20-second sonic identity and a full ad track for Instagram, YouTube, and paid ads. That is custom music, but the actual rights still depend on the contract: the client may receive a limited license, an exclusive license, or full ownership if the deal is structured that way.
Free Tools:
Where should I get music for this use?
Music Source Finder
Gotchas:
- “Custom” does not automatically mean the client owns the copyright. Ownership depends on the contract and applicable law.
- In the United States, a commissioned work is treated as a work made for hire only in specific cases and only with a written agreement. I cannot confirm that every custom music project will qualify.
- Custom music can still involve separate rights layers, including the musical composition and the sound recording. You may need to define both clearly in the agreement.
- Public performance, broadcast, adaptation, territory, term, and client-transfer rights should be spelled out. A custom track can still be narrow in scope if the deal is narrow.
FAQs
Related terms
Commissioned Music • Work Made for Hire • Sync License • Sound Recording Rights • Commercial Use • Client Transfer Rights • Usage Scope • Exclusive License

