Broadcasting

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Broadcasting is the process and practice of transmitting audio, video, or program content to the public through radio, television, cable, satellite, or similar systems. In licensing, it describes the act and workflow of public transmission rather than the final program or the company behind it.

Quick facts line:
Also called: transmission practice
Covers: sending content to an audience
Focuses on: process and distribution activity
Not the same as: broadcast or broadcaster

One practical example:
A radio network schedules, transmits, and distributes a live concert program across multiple regions. That ongoing transmission activity is broadcasting.

Gotchas:

  • Broadcasting is the process, not the finished aired segment.
  • Rights for broadcasting may differ from rights for on-demand streaming or downloads.
  • Re-broadcasting can require separate permission.
  • Licenses may distinguish between live broadcasting and archived replay access.

FAQs

Traditionally yes, but some contracts use broader language.

Often yes, but the exact permission depends on the license.

They overlap in some contexts, but they are not identical concepts.

Because one is the process and the other is the transmitted output.

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Related terms:
BroadcastBroadcaster • Live Broadcast Rights • Public Performance