Content Monetization Policies (CMP)
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Content Monetization Policies, usually shortened to CMP, are Meta’s rules about what kind of content can be monetized on Facebook. They focus on the content itself, not just the creator or Page, and Meta says its former Content Guidelines for Monetization (CGM) are now called Content Monetization Policies.
Quick facts:
Also called: CMP, Meta content monetization rules
Applies to: monetized Facebook content such as videos, reels, photos, stories and text posts in eligible monetization programs
Used for: deciding whether specific content is eligible to earn money
Not the same as: Partner Monetization Policies (PMP), which govern broader creator, Page, and account-level eligibility.
Example:
A creator may have access to Facebook monetization tools, but a specific post can still lose monetization if that content breaks Meta’s content monetization rules. In other words, being generally eligible to monetize does not guarantee every post is monetizable.
Gotchas:
- CMP is content-level, not account-level. Meta separates Content Monetization Policies from Partner Monetization Policies, which means one deals with what you post and the other deals with whether your Page, profile, or entity is eligible to monetize at all.
- CMP is part of a bigger policy stack. Meta says content must comply with Partner Monetization Policies, Content Monetization Policies, and Community Standards to be eligible for monetization.
- A policy problem does not always mean permanent removal. Meta provides monetization policy issue and appeal workflows, which shows that some CMP-related decisions can be reviewed.
- CMP matters in the newer Facebook Content Monetization environment too. Meta’s current monetization materials for videos, reels, photos, stories and text posts still point creators back to CMP compliance.
FAQs
Related terms
Partner Monetization Policies (PMP) • Monetization Eligibility • Branded Content • Page Quality • Audio Muting • Platform Compliance • Community Standards • Facebook Monetization • Original Content





